Visual Treatment
Various Elements of the Campaign
Visual Treatment
The colorful spheres (the "dots") served as the visual thread pulled through all elements of this campaign.
Print Pieces
Various Elements of the Campaign
Visual Treatment
Samples of print collateral.
Various Elements of the Campaign
Various Elements of the Campaign
Various Elements of the Campaign
The challenge included pulling in existing internal themes and logos to create a cohesive story.
A Closer Look
Some Fun Making the Pitch
Various Elements of the Campaign
A 1-pager for employees provides a summary of corporate strategies and prompts them to link their work to the "big picture," underscoring the message that "every employee's work supports corporate strategy."
Success
Some Fun Making the Pitch
Some Fun Making the Pitch
I used my instructional design expertise to convert the content into online learning for Leadership Development. It was later deemed so foundational that the content is now offered to all employees.
Some Fun Making the Pitch
Some Fun Making the Pitch
Some Fun Making the Pitch
This work required buy-in from the CEO & senior leadership team. We got the green light through a presentation that included colorful (and inexpensive) bouncy balls to serve as "dots" centerpieces, which were tossed around the audience for fun. This helped to convey the look and feel we wanted to achieve: colorful, engaging, and approachable content to deliver messaging.
A "CMS Talk" by the CEO
An Inexpensive "Fast Draw" Introduction
A "CMS Talk" by the CEO
Borrowed from the "TED Talk" concept and had the CEO give a "CMS Talk" at a corporate event.
CMS Letters
An Inexpensive "Fast Draw" Introduction
A "CMS Talk" by the CEO
Sourced 3D letters for the stage that were later moved to corporate headquarters for decoration and taking pictures for sharing on social media.
An Inexpensive "Fast Draw" Introduction
An Inexpensive "Fast Draw" Introduction
An Inexpensive "Fast Draw" Introduction
This is a still shot from a 3 min video to explain the work behind crafting the new purpose statement and a breakdown of its meaning. This was developed quickly (and inexpensively) in-house to align leaders across the company.
Merch
Involving Frontline Employees
Wall Art
We carried the new Purpose logo through merchandise and meeting take-aways.
Wall Art
Involving Frontline Employees
Wall Art
We used many of the walls within corporate facilities to reinforce messages.
Involving Frontline Employees
Involving Frontline Employees
Involving Frontline Employees
Many leaders were inspired to create their own rewards & recognition programs for their team members who embodied corporate purpose and values.