Here are a few examples of taking novel approaches to engaging employees in strategy, change initiatives, and corporate fundraising.
A Tale of 2 Grids transforms corporate strategy information, from slide heavy PowerPoint presentations to an in-person interactive "experience," using storytelling, visual metaphors, and discussion cards to drive conversation. The aim is to engage employees in conversation, so they see how and where they fit.
Conversation centers on a poster-size visual that represents the strategy, including a historic and future views to set context for everyone. What does the future look like? Participants are encouraged to interact with the content, share their ideas and opinions, explore information as a group, and have fun.
The strategy story unfolds through a series of “postcards” from the past, the present, and the future. Topics include supply, transmission, the distribution grid, the customer, regulatory aspects, the market forces of change, and more.
The color-coded postcards match the topic at hand to the appropriate section on the main visual, which helps keep the conversation moving and everyone on the same page.
A facilitation guide preps the facilitator in advance of the session. A navigation guide lead participants through the experience and keeps the conversation moving.
Additional tactile elements help make complex concepts more relatable and memorable.
The Tale of 2 Grids experience.
Breaking down silos to collaborate across teams is always a good idea, but it's crucial to enterprise-wide transformation because of the level of interdependence entailed. Success requires transparency, knowledge-sharing, and honest conversation.
A "Mashup!" is a communication tool to drive cross-silo conversations.
Many projects increasingly require employees to work more interdependently to deliver shared objectives. It's easy to fail when you can’t see how many people rely on each other.
While there are many tools for mapping interdependencies, they’re generally not designed to engage a diverse audience of employees across the organization, regardless of their connection to projects or goals.
Employees tend to prioritize their vertical relationships, but creating value for customers requires horizontal collaboration. If you visualize taking a cross-sectional slice of colorful corporate "silos," it starts to look like a comic. Good for storytelling.
Mashups! are communication tools designed to place the shared goal at the center of the conversation and show all the intersections (teams, projects, workflows) required for success. This offers lively conversations to drive understanding and collaboration.
Mashups! facilitate boundary crossing through organized cross-silo discussions that help employees see the world through the eyes of colleagues in other parts of the company. Helping to break down barriers between disciplines and broaden the vision of a project.
Transparency and good communication requires open and honest conversations. People who participate in change are less likely to resist it. Ideas, innovation, and solutions come from sharing concerns and voicing opinions.
This engagement strategy connected thousands of store-level employees across the country. It began by asking them to ask customers to contribute a dollar to St. Jude Children's Hospital but connecting them in fun competition brought it to a new level.
Beyond merely asking customers to donate, success was about engaging front-line store employees in this corporate initiative. The first year, donations increased from $600k to $1.3M, setting a new corporate fundraising record.
Unique incentives were added to keep store-level employees motivated. Top contributors earned "peep" pins in St. Jude green to adorn their gear. Using our new social intranet, we had a platform to encourage employees to share best practices, ask questions, and post photos. Real-time tracking displayed on leaderboards informed everyone of amounts raised and sparked competitive challenges and playful ribbing between stores.
By the second year, donations increased to $2.4M. The team was recognized with a Domino's Pizza Circle of Excellence “Reppy” Award, which is presented to a project team that promotes the company’s vision and guiding principles, excels in performance, leads the charge in supporting company growth, promotes change, and upholds the Domino’s code of ethics.
Copyright © 2024 Karen Weldon - All Rights Reserved. Email: kweldon11@gmail.com
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