WeLcome to My Portfolio

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Executive Comms
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Visuals & Video

WeLcome to My Portfolio

WeLcome to My PortfolioWeLcome to My PortfolioWeLcome to My Portfolio
Home
Executive Comms
Campaigns
Visuals & Video
More
  • Home
  • Executive Comms
  • Campaigns
  • Visuals & Video

  • Home
  • Executive Comms
  • Campaigns
  • Visuals & Video

Internal Campaign Example: Launching New Corporate Strategy

This page features key highlights from the Connect the Dots campaign, designed to inform employees about new corporate and business-unit strategies while encouraging meaningful engagement and discussion.

The Flagship Piece

Connecting Strategy to Commitments

Connecting Strategy to Commitments

This set the tone, asking leaders to “connect the dots” between high-level corporate strategies and day-to-day actions of their teams. This video won an American Business Award for excellence in employee communication.

Connecting Strategy to Commitments

Connecting Strategy to Commitments

Connecting Strategy to Commitments

This connects ongoing corporate commitments (culture, DEI, safety, continuous improvement, and more) to strategy messaging within the "connect the dots" theme.

Creative Inspiration

Effective communication weaves diverse topics into seamless stories. The Playable Art Ball—colorful, flexible, and fun—inspired storytelling and design elements across communications. Its sphere shapes appeared in materials, while the ball itself was a giveaway in team meetings and training sessions.

Visual Treatment

The colorful spheres (the "dots") served as the visual thread pulled through all elements of this campaign.

Print Pieces Continued Theme

Print Pieces Continued Theme

The "dots" theme was continued in various employee communication and training materials.

Engaging Employees

A crucial element of successful strategy implementation is engaging employees in discussion versus one-way, top-down communication. Tale of 2 Grids transformed corporate strategy, from slide heavy PowerPoint presentations to an in-person interactive "experience," using storytelling, visual metaphors, and discussion car

Visualizing Strategy

What does our corporate future look like? The conversation centers on a poster-size visual that represents the strategy, Additional elements make it fun and engaging.

Discussion Drives Ownership

Help employees see where they fit.  Participants are encouraged to interact with the content, share their ideas and opinions, explore information as a group, and have fun.

Copyright © 2025 Karen Weldon - All Rights Reserved. Email: kweldon11@gmail.com

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